Media Planning

In-Person Training Course
Media Planning

Held as part of the Regional Pathway, this course is designed to equip participants with effective strategies for positive influence and media planning. Conducted in collaboration with King Abdulaziz University (KAU), it sheds light on the importance of media strategy development and execution.

Key Learning Objectives:

✅ Understand the fundamentals of media planning and its strategic importance.
✅ Explore various media tools and communication channels in business.
✅ Develop and implement effective media strategies.
✅ Execute media campaigns and assess their impact.

Training Schedule:

📅 Day 1: Introduction to Media Planning and Fundamentals
📅 Day 2: Media Tools and Communication Channels in Business
📅 Day 3: Executing Media Campaigns and Measuring Their Effectiveness

Course Details:

🎤 Facilitator: Dr. Abdulwahid Al-Zubaidi
📆 Date: March 16 – March 18, 2025
⏰ Time: 10:00 PM – 1:00 AM
📍 Location: King Abdulaziz University (KAU) – Jeddah
🗣 Language: Arabic

In collaboration with King Abdulaziz University (KAU).